Since our initial launch in 2012, we have made a positive impact in the communities in which we operate, by helping people help people. As the company became more established, we realized that our voice and image was in need of a refresh, to better represent our services and to foster growth. It is our hope that the new rebrand direction will allow users to feel a sense of satisfaction when they are able to simplify their busy lives so that they can spend more time doing what they want, not what they have to.
Collaboration with Local Creatives
The creative team at AskforTask teamed up with a Toronto based design agency to reimagine their brand universe. The new brand, including a logo, icons, web, and app design, needed to reflect the re-focused trajectory of the digital platform and hone-in on what it means to be an AskforTask community member.
Enter the BEE!
The bee has come to represent our busy lives. We are constantly on a mission, running from place to place, seldom stopping to really smell the flowers. With work, family, friends, events, and social media, we seem to be increasingly left with less time on our hands. For us, the honey bee represents both sides of our business – the customers (Asker) who are busily completing their everyday commitments, and our workers (Taskers) who embody all of the traits of a honey bee: hardworking, efficient, organized, social, and very skilled at what they do.
The New Asker App
May marks the official launch of the brand new Asker app. Not only has it undergone a rebrand, but it includes exciting new features that you guys are going to love! There are now 32 unique categories (instead of the old four: cleaning, handyman work, movers, and general help). So whether you need your bedroom painted, your house cleaned, your garden weeds pulled, or new faucets installed, there is now something for everyone. Another great new feature is that you can now directly book recurring tasks through the app (weekly, biweekly, or monthly cleanings)!
Did you love the Tasker that completed your task? You can now add them to your “Favourites” list in the app so that you can request them for your next job. We love that people are really starting to build strong relationships with their Taskers. While using the app to book a task, a price estimator tool has been integrated to eliminate guesswork when it comes to the total cost of the work that you are getting done.
The new design flow makes posting a task a breeze. We hope you love it as much as we do!
Download the app to see for yourself!
Partnering with Habitat for Humanity Canada
The fire that raged through Fort McMurray was hugely devastating to all that lived there and many families lost everything.
AskforTask and Habitat for Humanity Canada partnered up to raise money for those who lost their homes in the fire. It is going to take a long time to rebuild what they lost.
There are two ways to help out!
- Book a spring cleaning and donate unwanted furniture: book a cleaning with AskforTask to declutter your house and all cleaning proceeds will be donated to habitat for Humanity Canada’s long-term efforts in Fort McMurray. AskforTask will also help you to collect your unwanted furniture for Habitat for Humanity Canada to pick up and sell through their ReStores.
- Donate funds: These go straight to Habitat for Humanity Canada so that they can work on addressing long-term housing damages in Fort McMurray.
To read more about how you can help out (even in the smallest of ways), click here